Desigual

Desigual is an emotive brand which has achieved sustained, sustainable, profitable growth in all sales channels throughout its history while, at the same time, remaining true to its founding values. The secret to the success of the project is the sum of small successes, encapsulated by the concept of Fun&Profit. Fun means enjoying your work, feeling committed to a project. Profit means achieving sustained growth meaning, amongst other things, generating new jobs.

Desigual’s core brand values (positivism, joy, unconventional spirit, disinhibition, emotion and complicity) clearly differentiate the firm in what is today a fiercely competitive environment since they establish it as a brand with its own, individual character, one which establishes great complicity with its clients.

The MAPIC EG RETAIL AWARD, or Retail Trade Oscars, distinguished Desigual with the International Brand with the BEST CONCEPT of 2008 Award. The distinction recognises Desigual for its form of selling, for the great imagination it uses to attract new clients, for its innovative use of space and material, for its design process, for its history and its financial health and plans for the future.